07. Application strategy
"Different runways to success"
At this TOP level, a medium-term application strategy must be set up together with the NewPlacement coach before the start. The proven rule from Marketing & Sales "Operative follows strategy!" also applies in this area. Operational ad hoc attempts can jeopardize success due to deviating application information. Now that the positioning and the line-up (see posting 6) are in place, the contact persons have to be defined in the time sequence. The unpublished projects can usually be found at the headhunters, who are contacted on the initiative. Here, the selection requires a lot of experience, because at the TOP level, confidants of the owners or the boards outside of the large headhunting companies are also frequently commissioned. The secret projects within the companies are best approached through recommendation marketing via third parties to the decision-makers in the companies (owners, committees, holding company, etc.). Information about suitable vacancies from the network of candidates or the partnership of NewPlacement AG is also best approached through referral marketing. To these runways are then added the reactive applications and a professional digital ego that goes far beyond social media.
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