After the management integral, utility analysis and target identification, the preparation for market maturity begins in this phase. The approximately 20-page success database contains all the basic information needed for the preparation of documents and subsequent matching with job offers. The success story is the basis for the short or detailed profile with cover sheet, brief overview, range of services and experience, project list and 3D career. For each application project and each interview stage, an individualized projection is required for matching the company's demand factors. Each applicant needs a unique positioning with characteristics, fields of success and abilities, which make him quickly ascertainable for the viewer. Standard letters of application from (hand-) books clearly lose out in the competition between applicants compared to complete individualisation for each individual project. The operational follows the strategy. Therefore, the essential points of the interview strategy must first be worked out according to the situation and stage before facing the decision-makers. The starting signal for the approach to the market is your market maturity, the indispensable prerequisite for all application activities. Otherwise you lose precious time, contacts and money.
