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7. Initiative letter

Initiative & reactive application documents

"Quickly graspable breadth is not a contradiction"
The initiative cover letters require a clear subject and an "expressive" first sentence. Otherwise, the application phase may already be over. Recruitment consultancies need to match candidates to suitable projects quickly. The decision-makers in the company want to immediately recognize the connection to their own considerations and benefits on just one page. Appropriate research in advance is essential for this.
Headhunters need a broader positioning with clear target positions and industry background in the form of professional positioning. If the applicant has unclear ideas about his professional future, he will fail on this path. It may be 20 or 30 years ago when the recruitment consultant still took a lot of time to think about a future for the applicant. In the second section, the headhunter should be able to make sense of the career path to date.
The consultant recognizes this paragraph as such and could skip it. However, they will rarely do this because the staccato style quickly conveys the important information. 
In the final paragraph, the headhunter receives the additional information required on motivation, salary level, mobility and availability as well as the offer to send further documents (detailed profile, references).

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