OutPlacement-News: After the company, you have already mentioned the customers. Why are they so important in onboarding?
NewPlacement.com: The customers as such and their opinions of the company are very important. You have to get out of the "ivory tower" and talk to the key accounts. The best way to do this is to establish good network contacts during the familiarisation phase, which you can draw on confidentially. After internalising the history of the company, you can compare the "self-image" you have gained with the "external image" of the customers. However, you should not "peddle" the discrepancies within the company. The so-called "mirrored utility value analysis" in relation to purchase decisions and product satisfaction, among other things, helps managers to achieve the necessary clarity in onboarding.
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