No branded company would put an immature product on the market under its name and thus permanently damage sales channels. Unfortunately, many applicants do not adhere to this with their offer to the job market. One bombards headhunters with changing self-positionings without adjusting the performance, experience and competence values and thus signals that one does not know oneself what one's authentic offer is. In this context, one hears over and over again the applicants' admission that they "could imagine the job". Understandable, but not purposeful. It is better to seek help from a "brand maker" from NewPlacement AG in this segment. This person will work out a clear, comprehensible and verifiable, demand-relevant and attractive positioning together with the applicant, similar to the branding company. The headhunter can use this to convince his clients.
