There are so many articles out there regarding the right cover letter, and of course they contradict each other. Again, one can learn from the branded goods industry how they validate their advertising texts. That's right, in a market research the target group is confronted with it and the results are used for the improvement or the complete new approach. You would also never think of interviewing just a single consumer. So the cover letter to headhunters should be based on a broad market research as the highest common denominator. Cover letters to HR, directors or owners, in turn, need to consider other aspects. There is an additional distinction for reactive, initiative or recommendation letters. Based on this knowledge, the NewPlacement-Coach helps to individualize and focus the cover letters and for more response.
